For the longest time barbershop have been places where men got the much-needed haircut and where they let loose by engaging with other men in conversations of what was going on in the world around them. That tradition is still carried in on in the modern day only that the younger men and teens prefer their youthful set barbershops while men want barbershops fit for the old-timers. You need to make sure that you observe the tradition if you want to start a Groton barber shop in the modern day.
The complete experience of the barber does not end with the haircut alone you need to give the customer an after treat and you can count on them coming for your service and spreading the word bringing more customers your way. You need to use the best equipment and products there are on your customer so that they have good results after the save. You need to make sure that you never compromise on quality because you never know which customer will be offended when you don't take quality seriously for them. The way you set the furniture in your barbershop also needs to be in a way that it creates a mood of relaxation that people can be social when you are working on them.
Consider bringing in some shelves and putting some conversations pieces that will capture the attention of people. The lighting of the place also needs a professional inspiration, ambience will also affect the quality of work so do some research on what kind of lighting will work for you. Cleanliness matters a lot in a barbershop as much as there is hair falling on the ground every minute ensure that the place is presentable for every client. The barber chair is a very crucial piece in this work , it needs to be easy to get on for the customer and adjustable too so that you can have an easy time shaving the customer .
Customer relation will seal the deal when it comes to service, ensure that your employees understand the place of the customer in the business, they need to accord them the respect and act as professionals with the customer. When a customer comes to your place of business, they need to feel safe, make sure that you have all the documents that allow you to operate. Invest in the community that you will be serving, be a resource being that you will be serving people from all walks of life. Your barbershop needs to be a place that people can meet other people and have fruitful encounters such as business people or a place where people brainstorm on ideas to build the community further. Once your New London barber shop is that integrated, it will not just be a place of business.